Independent UK-based brand Skoggl is transforming the slopes with a bold new collection of high-performance ski and snowboard goggles, designed for riders who refuse to blend in. Founded by sibling duo Ben and Anna Mimi Jayson, Skoggl marks a new era in mountain sportswear where fearless style meets functional precision.

Skoggl’s signature goggles feature custom artwork printed directly onto the lens; a standout innovation that delivers striking visuals without compromising your vision or performance. Each pair is built to handle all conditions, with magnetic interchangeable lenses, UV400 protection, anti-fog coating and triple-layer comfort foam, all while making a statement from summit to après.

“We started Skoggl because we couldn’t find goggles that looked good and performed. All the goggles you see on the slopes are the same; everyone has the same uniform look and we wanted to change that.” said Ben Jayson.

 “So we made our own; goggles that fuse function and fashion for skiers and snowboarders who want to express themselves.” said Anna Mimi Jayson

Already spotted on creatives like Ella Eyre and Hope Ikpoku Jr, Skoggl is quickly gaining cult status among artists and style-forward adventurers.

Key Features

• Custom lens artwork: Exclusive designs printed directly onto the lens; from hearts and stars, to skulls and flames, without affecting visibility

• Two lens options per design: Sunny Skies lens for bright/clear sky conditions or the All-Weather lens for mixed snow-to-sun conditions

• Magnetic lenses: Swap in and out in seconds based on weather or your style

• Interchangeable straps and frames: Available in a variety of colours to customise your look

• Performance technology including UV400 protection, anti-fog, helmet compatibility and triple-layer comfort foam
   

Skoggl ski and snowboard goggles are available now at www.skoggl.com for £75.00.

The debut collection features standout styles including Star Gazer, Frost Love, and Skull Rider with more designs on the horizon and plans to expand into a children’s range.

About Skoggl
Founded in 2024 by siblings Ben and Anna Mimi Jayson, Skoggl is an independent goggle brand reimagining ski and snowboard eyewear. Designed in the UK, Skoggl combines cutting-edge technology with bold creativity for riders who believe gear should perform at the highest level and still turn heads.

Press contact:
Anna Mimi Jayson
 support@skoggl.com
 www.skoggl.com
 @skoggl