27 Nov - 1 Dec 2024, Olympia London

Liquor-ish

Stand: F738
  • | Gift Food & Alcohol

MYST is an exciting brand of lower ABV spirits that currently sit in the flavoured Tequila and Rum category.

 

The brand was developed by 2 strangers who met at a hotel resort on holiday in Playa Del Carmen, Mexico.

 

After discovering they shared the same views on their dislike of Tequila, they explored a 'loco (crazy) idea' and started to plant the seeds in the UK. 

 

The brief was to make a ‘Tequila that doesn’t make you pull a funny face’.

Along with Tequila, the industry data showed that Spiced Rum was to be the next big thing.

Less than a year later, MYST Salted Caramel Tequila and MYST Spiced Apple Rum was born. This exciting brand has continued to expand the range since.v

MYST is an exciting brand of lower ABV spirits that currently sit in the flavoured Tequila and Rum category.

The brand was developed by 2 strangers who met at a hotel resort on holiday in Playa Del Carmen, Mexico.

After discovering they shared the same views on their dislike of Tequila, they explored a 'loco (crazy) idea' and started to plant the seeds in the UK. 

The brief was to make a ‘Tequila that doesn’t make you pull a funny face’.

Along with Tequila, the industry data showed that Spiced Rum was to be the next big thing.

Less than a year later, MYST Salted Caramel Tequila and MYST Spiced Apple Rum was born. This exciting brand has continued to expand the range since.

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