The Elf on the Shelf®: A Christmas Tradition is an enchanting children’s storybook about special Scout Elves sent from the North Pole to help Santa manage his nice list.

In the run up to the festive season, families can adopt a Scout Elf, and once home and named, the Scout Elf receives its Christmas magic. Now he or she can fly to the North Pole each night to report back to Santa Claus on all of the day's activities. Each morning, Santa’s elf will return to the family home and land in a different place. Children love to wake up and look for their Scout Elf each morning!

Come and adopt a special Scout Elf, sent from the North Pole by Santa to help manage his nice list, and you will receive a free copy of An Elf's Story: The Elf On The Shelf DVD, while stocks last.

And on the Saturday and Sunday of the show, families can visit the official The Elf on the Shelf® Scout Elf characters as they visit from the North Pole!

New for Christmas 2017…
The Elf on the Shelf® is sprinkling a little more magic into families’ homes this Christmas, with the launch of its brand NEW Scout Elf Express Delivers Letters to Santa. A festive phenomenon featuring Santa’s Special Paper™, which shrinks letters to elf-size so that the Scout Elves can hand-deliver the tiny messages to Santa!