The Ideal Home Show built its reputation on home innovation and was the UK launch pad for countless household products such as the toaster and electric kettle (1920), the microwave (1947) and the electric grass mower (1970). The show has also been at the forefront of environmental concerns, unveiling the first 'energy efficient kitchen' in 1989.
In 2008 the show celebrated its centenary with a special feature that showcased how much the home has changed in the 100 years since its doors first opened in 1908.
Today the show is owned by publishing and events company Media 10 ltd, who re-launched the show in 2010 to record breaking audiences.
The Ideal Home Show is organised by Media 10 Ltd.
Formed 10 years ago, Media 10 is a privately owned publishing and events company based in Loughton, Essex.
It currently employs approximately 200 staff and has fast become one of the leading players in the events industry as a result of the hugely successful Grand Designs Live exhibition, held twice a year in London and Birmingham, and of course the Ideal Home Show, held in London, Scotland and launching in Manchester for 2014.
Other events in Media 10's portfolio include 100% Design, 100% Optical, Britain and Ireland's Next Top Model Live, Clerkenwell Design Week, The London Design Trail, Grand Designs Awards, Icon Awards, Destination Star Trek and the most recent Coronation Festival at Buckingham Palace.
Furthermore, the company has also seen international expansion with Grand Designs Live launching in Sydney, Melbourne and Johannesburg and the 100% Design event branching out into China, with Design Shanghai.
Its award-winning magazine portfolio includes icon magazine, the leading international architecture and design magazine; Grand Designs, the magazine of the leading property programme on Channel 4; The Selfbuilder, a monthly resource for anyone looking to refurbish, restore or build their own home; on office, the leading office design magazine; the music magazine, M; and Spanish, a design and property publication.
Media 10 currently has partnerships with Channel 4, Fremantle Media, ITV, The Performing Rights Society and CBS.