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THREADS OF LOVE | ARTISANS’ STORIES
Essential Designs London was born not from tradition, but from observation — of beauty, of heritage, of quiet, enduring craftsmanship. Founder Minnie began her journey in Finance, but her heart was always drawn to design. With a lifelong fascination for Indian textiles and the silent elegance of the handmade, what began as a personal passion quietly blossomed into a vision: one that honoured heritage while embracing a modern, global aesthetic. Her first collection featured handcrafted home textiles — minimal, considered, and rooted in India’s artisanal soul.
As the brand grew, so did the story. In divine timing, Devi joined — a celebrated model and professional pilot. Yes, we can fly our own plane when urgent deliveries call. Her journey crossed many skies, but one passion remained constant: a deep love for Indian craftsmanship. It first emerged in her jewellery label, where silver spoke of roots and stones shimmered with stories.
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Products
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Luxury Velvet Boho Bomber Jacket Quirky Floral Layer Dinner Chic Bolero Winter Christmas Gift | Elegant Royal Emerald Green Pink Autumn Burn -
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Luscious Luxurious Printed Velvet Jacket with Indian Silk Sari Lining in Quirky Colours . You really will love the feel of the lining on your skin . The Silk lining may vary in design as we use all ... -
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Suzani Hand Embroidered Unisex Bolero Short Jacket Spring Boho Crewel Special Love Gift | Muted Black Green Mustard Blue | Autumn Love -
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Luscious Luxurious Printed Velvet Jacket Perfect Spring Autumn Layer to add . Styles well with Formals and Casuals aswell :)
News
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Luxury Velvet House Robe Unisex Kimono Boho Jacket Indian Silk Lined Exotic Christmas Gift Elegant | Rich Chic Navy Tribal
