Exhibit or Sponsor at Ideal Home Show Christmas, 26-29 Nov 2026

London's Most Magical Christmas Event - Reimagined for 2026!

This year marks an exciting new chapter as The Ideal Christmas Show returns to Olympia London with a fresh, reimagined four-day format and an even bigger celebration of everything visitors love about the festive season.

Designed to be more than an exhibition, the refreshed show will immerse visitors in the magic of Christmas through brand new shopping experiences including Candy Cane Lane, the Merry Little Market, the Personalisation Pavillion and the Bauble Bar, plus even more festive workshops, live food experiences, seasonal entertainment and interactive attractions including a magical Santa's Grotto. Every feature has been created to inspire, entertain and encourage visitors to spend more time discovering new brands and shopping for Christmas.

ENQUIRE TO EXHIBIT OR SPONSOR

Why Exhibit

Visitors don't just come to browse, they come looking for inspiration, gifts and festive experiences, making The Ideal Christmas Show the perfect place to meet customers at one of the biggest purchasing moments of the year.

From immersive attractions and live experiences to inspiring shopping destinations, every element of the show has been designed to maximise visitor engagement and create more opportunities for exhibitors.

Meet thousands of engaged Christmas shoppers: Reach consumers actively planning and purchasing for the festive season.

Sell during the peak buying period: Showcase products when purchasing intent is at its highest.

Launch new products: Introduce seasonal collections to an engaged audience.

Generate quality leads: Build relationships with customers ready to buy.

Increase brand awareness: Position your brand alongside the UK's leading Christmas lifestyle event.

Create memorable experiences: Bring your products to life through demonstrations, sampling and interactive experiences.

The Ideal Christmas Show visitor stats

What's New at The Ideal Christmas Show....

New Features

New features at a glance....

Join us at The Ideal Christmas Show - London's ultimate indoor Christmas destination. With an all-new fresh look, new features, new energy, but the same unrivalled audience! See what's in store....

Shopping

Entertainment Hub - the latest technology, gaming, gadgets and family entertainment, all in one interactive shopping destination.
The Merry Little Market - Stocking fillers and unique festive finds.
Personalisation Pavillion - Bespoke gifts, personalised decorations and keepsakes made especially for Christmas.
The Bauble Bar - A 'pick and 'mix' area of beautiful hand-picked baubles and Christmas decorations.
Candy Cane Lane - A magical festive walkway filled with Christmas shopping, seasonal displays and festive surprises.

Festive Fun For All Ages

Santa's Grotto - Visitors can meet Santa, capture magical family moments and receive a special Christmas gift.
Festive VR Experience - an immersive virtual reality sleigh ride to Lapland where families can discover the magic of Santa's world.
Christmas Corner - Sara Ward shares festive DIY top tips for Christmas crafts, wreath making, gift wrapping and seasonal decorating.
Christmas Glam Station - The festive pamper lounge, where visitors can enjoy beauty experiences, seasonal styling tips.

Food & Drink

Santa's Speakeasy - A cosy Christmas hideaway where visitors can enjoy festive food, seasonal drinks and live music.
The Festive Food Hall - Taste, shop and discover artisan producers, festive treats and seasonal food favourites.
The Festive Food Stage - Festive food demos and expert taste tests celebrating the season's best flavours.
Chocolate Wonderland - Chocolate workshops, artisan treats and irresistible festive sweet creations.

Enquire to exhibit or sponsor

Whether you want to boost your sales, launch and demonstrate your products, or meet new customers, The Ideal Christmas Show is the perfect destination to reach a captive audience over 44,000 captive Christmas Shoppers.

If you are interested in exhibiting at The Ideal Christmas Show or would like to know more about our sponsorship opportunities, please complete the enquiry form here.

The Ideal Christmas Show

Testimonials

"The footfall has been non-stop all day. It’s nice for consumers to get to approach our stand and get hands on so they get to see how it works, how easy it is to clean and refill. It’s definitely directed more people to our website."

Louise Robson, Event Manager, KitchenAid
"You get greater exposure and 10x the amount of footfall compared to smaller shows. Looking forward to the next year.”

Toby's Glass
"A fantastic way for us to engage with our existing customers as well as acquire some new ones and welcome them in the Ring family."

Steph, Ring Doorbell

"It's been absolutely great for us. We've had constant people throughout the day, really good feedback and great sales."

Simon, Pics on Canvas
"Absolutely amazing response! The first couple of days was far busier than what we thought. I kind of don't think we were prepared for that."

Ocean Spray
"The Show Home gives a better showcase of the brand. It gives visitors a ‘stop and look’ opportunity so it’s been really positive. And I think the way it looks and the space we have along with the products we get to showcase is a testament to the brand."

Anthony Strange, Product Development Manager, Laura Ashley
"We've had a huge amount of customer engagement. This was more about brand awareness for us and we've certainly achieved that, huge amounts of samples and it's been really positive in the sense that we've sold lots off of those samples as well and all the vendors here are fantastic, putting in a huge effort and really respect what everyone's doing.”

Five Farms

Exhibit With Us

If you are interested in exhibiting at The Ideal Christmas Show or would like to know more about our sponsorship opportunities, please contact

Liam Williams, Commercial Manager, liam.williams@m10group.co.uk on 0203 225 5200 ext 507

Anna Michael, Senior Account Manager, anna.michael@m10.network on 0203 225 5200 ext 743

Jamie Hollingsworth, Account Manager, jamie.hollingsworth@m10group.co.uk on 0203 225 5200 ext 742

Lois North, Eat & Drink Assistant Manager, lois.north@m10group.co.uk on 0203 225 5200 ext 677

Meet the team Interested in Sponsorship opportunities

Alternatively you can fill out the enquiry form below.

Exhibit with us