Fierce Underwear was born in lockdown by our founder who couldn't find any underwear that was truly comfortable, good quality and affordable. Fierce embodies that feeling you get when you put on a matching set in the morning, for no one else but yourself - the satisfaction of starting the day with organisation and comfort from the bottom up.

Designed for chic everyday wear the 95% cotton, 5% elastine sets have been made to last, and have proven the test of time with lockdown customers still loving their Fierce sets today. After taking a break to focus on other projects, we are fiercely excited to be relaunching the brand at the Ideal Home Show as the perfect present and stocking filler to empower the everyday from the first thing you put on in the morning.