Supporting Hope and Change This Christmas

In December 2024, we were proud to support two incredible charities whose work makes a real difference in people’s lives: The Not Forgotten and Homeless Made.

For over a century, The Not Forgotten has uplifted sick and injured veterans and serving personnel across the Navy, Army, RAF, and Merchant Navy. Through social events, respite breaks, and outdoor challenges, the charity restores dignity, confidence, and independence, helping thousands combat isolation and find community. Their work is life-changing, offering everything from skiing and sailing trips to parties at Buckingham Palace and vital home support for those in need.

Alongside them, Homeless Made brings creativity and hope to the forefront. Their beautifully designed greeting cards, created by artists with lived experience of homelessness, provide an income for the artists and fund the Barons Court Project, Hammersmith and Fulham’s only day centre for rough sleepers. Every card purchased supports their mission to ensure everyone has a place to call home.

Visitors saw Homeless Made at Stand H280 and joined us in celebrating the work of these amazing charities. Together, we can bring joy, hope, and opportunity to those who need it most this festive season.

Meanwhile, over at The Cake & Bake Show, we partnered with Maggie’s, a charity providing free practical, emotional, and social support to people with cancer and their loved ones. Together, these partnerships reflect the true spirit of the season—bringing joy, hope, and support to those who need it most. https://www.thecakeandbakeshow.co.uk/news