The Dream Factory | Official Charity Partner

We are proud to have The Dream Factory as our charity partner for 2025.

The Dream Factory was founded in January 2008 by Avril Mills BEM, in memory of her son, Oliver, who bravely battled leukaemia for six years before sadly passing away at the age of nine. Deeply moved by her own experience, Avril established the charity to bring joy and lasting memories to children and families facing similar hardships.

Over the years, The Dream Factory has been privileged to receive the support of several well-known patrons. These dedicated individuals regularly attend events and help raise the charity’s profile, enabling more dreams to be granted.

The charity believes that any dream is possible. Once The Dream Factory commits to making a child’s wish come true, the team works tirelessly to fulfil that dream as swiftly as possible. In recognition of her outstanding contributions, Avril was awarded the British Empire Medal (BEM) in 2014 for services to children and young adults.