26 - 30 Nov 2025, Olympia London

The Dream Factory

The Dream Factory Logo

 

We are proud to have The Dream Factory as our charity partner for 2025.

The Dream Factory was founded in January 2008 by Avril Mills BEM, in memory of her son, Oliver, who bravely battled leukaemia for six years before sadly passing away at the age of nine. Deeply moved by her own experience, Avril established the charity to bring joy and lasting memories to children and families facing similar hardships.

 

Avril and Oliver Mills

 

Over the years, The Dream Factory has been privileged to receive the support of several well-known patrons. These dedicated individuals regularly attend events and help raise the charity’s profile, enabling more dreams to be granted.

The charity believes that any dream is possible. Once The Dream Factory commits to making a child’s wish come true, the team works tirelessly to fulfil that dream as swiftly as possible. In recognition of her outstanding contributions, Avril was awarded the British Empire Medal (BEM) in 2014 for services to children and young adults.

Harry Redknapp patron

Harry Redknapp

Avril Mills Founder and Michael Watson MBE

Michael Watson MBE

Bringing hope, creating memories.

Granting dreams for children and young adults with life-limiting or life-threatening conditions, and/or with severe disabilities.

“Testimonial from a young person/their family member about the benefits of the charity's work for them".  

Bringing hope, creating memories

Creating memories with Bukayo Saka

The Dream Factory will have an array of magical fund raising activities at the show, including their own stand with a Christmas donation tree, friendly collectors across the Ideal Home Show Christmas who will be happy to chat about the charity and support our fundraising plus other exciting activities to help make requests for special dreams come true.  You can also check out The Dream Factory website for more ways to donate to the charity.

www.yourdreamfactory.org  

Registered charity in England and Wales no. 1123662

Twitter - twitter.com/avrilsdream

Facebook -facebook.com/avrilsdream

YouTube - youtube.com/@thedreamfactorycharity

Instagram - instagram.com/thedreamfactoryuk

LinkedIn - linkedin.com/company/your-dream-factory

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Partners

 

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